Businessmen should know the demand of customer or consumer for proper marketing of goods or services. Hence, There is the need of market report.
A market report reflects the market condition in terms of product or service. That’s why It is one kind of Business report.
In other words, A market report states about a product or service considering price level, demand and supply, nature of transaction and market trend of such product or service.
A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. The initial British term concerning a type of government-issued document has proliferated—taking a somewhat new meaning in business. In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint. White papers may be considered grey literature.